Prysyvaska hromada became Kherson Oblast’s first branded AH

Rebranding of the Prysyvaska AH of the Kherson Oblast was presented during the 12th Annual Ivan Kupala Festival in the village of Hryhorivka.

The presented AH logo was developed by Anastasiya Suprun, communications adviser of the Kherson Local Government Development Centre.

The event was held at the initiative of the Kherson LGDC, established with the support of the U-LEAD with Europe Programme and MinRegion.

“In March 2018, the AHs of the Kherson Oblast entered into an agreement on intermunicipal cooperation on “Creation of a tourist and recreational cluster in the Askania-Nova AH and Prysyvaska AH”. And today, the Prysyvaska AH has become the first one to undertake changes in its visual positioning. It was a great pleasure for me to join this initiative and help the hromada to prioritise: to frame a logo and specify the colors. We are also working on identity (brand rendering, image creation, corporate style – ed.). In the meantime, I have also developed booklets that are actively used for the AH presentation,” shared her impressions Ms Suprun.

The logo of the Prysyvaska AH consists of several components representing the tourist potential of the hromada: the southern sun on the blue sky, Lemurian pink lake, therapeutic clay and healing salt. That is what attracts tourists here in the warm season, because the Lemurian lake almost resembles the Dead Sea by its salt content and has unique healing properties. According to experts, the task of the strategy for hromada’s positioning was to find both its identity and uniqueness. The pink lake combines all these features.

The full version is available in Ukrainian – please click HERE

09.07.2018 - 16:03 | Views: 967
Prysyvaska hromada became Kherson Oblast’s first branded AH

Tags:

tourism

Область:

Херсонська область

Громади:

Присиваська сільська об’єднана територіальна громада

Source:

Укрінформ

Share the news:

Read more:
C07a112443bb4890b22c6948ead906cb

13 December 2018

What can Bukovyna hromadas surprise with?

About 80% of the population of the Mamalyhivska AH are ethnic Moldovans, and in the Ostrytska AH there is only one...

1f6837345566c3db6dc9594f7e7b88c9

13 December 2018

Final conference of the Contest “Best practices...

On 18 December 2018 at the Club of the Cabinet of Ministers of Ukraine in Kyiv the Final conference of the Contest...

C6ab268ce4b66e59a94e57a1ed3b1711

13 December 2018

Modern motor grader acquired at the expense of...

To form the infrastructure of the Shatska amalgamated hromada in 2018, a sum of more than UAH 2.6 million was...