Establishing communication between the residents and authorities of the hromada is a very important task, which will allow successful implementation of objectives. Therefore, PR professionals should make full use of the available channels of communication and dissemination of information for the hromada.
The Zhytomyr Local Government Development Centre, established by the U-LEAD with Europe Programme and MinRegion, held a training on “AH Activities’ Visibility” for 20 AH specialists of the region. During the training, Dmytro Klymenko, communications adviser of the Zhytomyr LGDC, emphasised the importance of effective use of all communication channels: “Permanent and effective communication with the population will allow to implement the planned tasks quickly. To achieve this, you need to work with all target audiences, using different channels of communication.”
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